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PAUL HASTINGS CREATIVE
Weight Watchers
TV, Digital, Outdoor, Social
Weight Watchers meals needed revitalising. Exciting new recipes and revamped packaging gave the brand a new appeal. Our job was to let people know that this rather staid brand had exciting news.
The new meals, the new packaging, the convenience and the exciting lifestyle that Weight Watchers consumers could enjoy, were all summed up in one word – WOW.
Outdoor
Social
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