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Pedigree Dentastix
TV

Pedigree Dentastix clean dogs’ teeth and help keep them healthy. That’s worth smiling about, even for dogs. The Cannes jury liked the ad too.

Pedigree Diet
TV

The need to eat healthy doesn’t stop with humans as this dog found out.

Pet Rescue
TV

Pet Rescue save animals’ lives by helping find them loving homes, with the help of Pedigree, we made them an ad.

Optimum Dental care
Outdoor

Even cats need to take care of their teeth.

Yellow Dog Day

Activation

to promote the Pedigree Adoption Drive for dogs, we created an annual event: “Yellow Dog Day”. Commuters on their way to work came across hundreds of yellow dogs each carrying the details of one particular dog up for adoption. The commuters couldn’t miss it, many of them took the dogs with them to work and spread the message even further. 

 

As a result, each year the adoption drive helped house hundreds and

hundreds more homeless dogs.

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