PAUL HASTINGS CREATIVE

Heinz Baked Beans

TV, Packaging

 

For a period of one month, the famous Heinz Baked Beans label was changed to better reflect the nutritional value of baked beans. The subtle change was enough to catch consumers eyes and give us an amazing shelf presence. Supported by TV, digital and social the cans sold out in two weeks as kids were intent on collecting the set.

 

Heinz Soup

TV

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New ‘Singles’, a gourmet soup range from Heinz is made from Pumpkins grown especially for Heinz.  We let the pumpkin do the talking.