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PAUL HASTINGS CREATIVE
Hungry Jack's (Halloween)
Social, In-store
Hungry Jack’s wanted to get a share of the increasingly popular Halloween market with a scary prank and some in-store activity. 'Talkability’ was their goal.
The result was the most successful ‘talkability’ campaign they’d ever run. The Facebook Video had 1.3 million views and not for the first time, Hungry Jack’s made people shit themselves.
Social video
Speaker Box
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