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PAUL AND BRIAN

PAUL AND BRIAN

PAUL AND BRIAN

PAUL HASTINGS

Anchor 1

Comes up with ideas, writes and creatively directs Online/TVC, radio, social, digital, ooh, activation, instore, websites etc etc, you know, advertising stuff.

 

Has got a lot of experience, really, a lot, in TV, print, digital, social, ooh etc etc.

 

Was educated at University of London, Bedford College. BA (Hons) Economics and Social Policy.

 

Started in advertising in London.

 

Won his first job (at FCB) in the London Creative Circle young copywriter awards.

 

Went to Fletcher, Shelton, Delaney London, which evolved into Burkitt, Weinreich, Bryant, for about 3 years.

 

Moved to The Park Company, London. As senior writer for 3 years.

 

Emigrated to Australia, started working at Box Emery and Partners until it was sold after 3 years.

 

Did 17 Years at Whybin TBWA as Senior Writer working across
all clients.

 

Freelanced at DDB, CHE, Big Red, ZOO, OBM, ADMARK, Channel T.

Has worked on almost every category imaginable including: beer, wines and spirits, automotive (Nissan, HSV, Vauxhall), FMCG, (Heinz, Mars Confectionery, Birds Eye, Pedigree Petfood, Vegemite etc etc) financial and  business (The Economist magazine, Medibank Private, Lloyds bank), fast food (Hungry Jacks) The list goes on . . . and on, seriously.

Joined Brian Thacker as Associate CD at Channel T working on concept creation and creative direction for ATL, social and digital on Heinz soup, Heinz sauces, Heinz baked beans, Heinz pasta sauces, Heinz infant, Kraft peanut butter, Kraft Mac & Cheese, Golden Circle, Weight Watchers frozen meals, Hungry Jacks, 3M, Sapporo beer and Philadelphia cream cheese.

 

Builds excellent relationships with clients and colleagues.

 

Likes seeing his work improve sales.

 

Knows what makes a good communication.

 

Helped win many major pitches for all the agencies that he’s worked for, by coming up with big ideas that the client falls in love with.

 

Won and nominated in all major award schemes, including Cannes, AWARD, D&AD, MADC (winner of campaign of the year). 

 

Does fairly concise, easily navigated CVs.

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